Women Fashion Models and Designer

When CEO and founder of Urban Golf Gear (UGG) Craig Tanner first saw Tiger Woods win an amateur golf tournament in 1997, he somehow knew golf (previously dorky) was about to become “cool.” So, he started his “athleisure” apparel brand designed to combine performance technology with urban fashion. Soon his logo – a black golfer with “dancing dreads” – was appealing to the likes of actor Samuel L. Jackson and rocker Justin Timberlake. But two out of every three now golfers are women, so to appeal to female and kids, Tanner decided “golf stuff cannot look like golf stuff.” The rest, as they say, is history: dorky has gone chic.

UGG styles now include spaghetti-strap tanks and baby T’s. Fashion designers have signed on, as well. Karl Lagerfeld at Chanel has designed funky golf apparel lines and John Galliano at Christian Dior has created a line of offbeat golf clothing and accessories, including a pink and yellow Arglye-pattern golf bag with matching knickers. All duds are for performance – on the fairway or on the street. Afterall, only 38 percent of women who buy golf apparel actually play in it.