Women Fashion Models and Designer

Jeans and certain designers aside, much high fashion is happily becoming more affordable, as most designers realize women want a bigger bang for their bucks. Tommy Hilfiger, Perry Ellis and Liz Claiborne are offering “better-priced” collections. Calvin Klein is turning heads with a mid-priced line for the first time. They’re all trying to win bank customers who like a good label, but love paying less.

In recent years, shoppers made a few big investments or headed to stores like Target or H&M. Sales or women’s clothing dropped 6.6 percent last year; midlevel apparel departments in stores took the biggest hit. “Suddenly, the industry is waking up to the fact that women who may not want to pay a lot of style,” said David Wolfe, a consultant to national retailers. Designers want to roll out the welcome mat at stores like Bloomingdale’s and Nordstrom with styles that are sleek and shophisticated, while keeping prices down.