Women Diary Network >> Women Fashion Models and Designer

Hong Kong Fashion Collection Award Launched

Hong Kong Fashion Collection Award picHong Kong Fashion Collection Award, a highlight of Hong Kong Fashion Week held for the sixth consecutive year — one of the world’s leading fashion-industry sourcing events launched Friday.
The Award is a show-cum- contest that aiming to discover and encourage local talents clothing enterprises to start their own collections and brands. The organizer, Hong Kong Trade Development Council (HKTDC), said the contest will help enterprises work more with better and more marketable designs in a bid to improve overall competitiveness of local firms.

Since its debut, Hong Kong Fashion Week has become an international modish event where industry players converge to promote fashion-related products and services, and tune in to global trends. By provided an opportunity to connect with local garment houses and fashion companies from around the world. A total of 1,100 exhibitors, 22 percent more than last year, from 25 countries and regions paticipated this year’s fair.
Christine Au Yang, member of the Award’s judging panel, and also a model from Hong Kong, said emphasized market ability as “valuable”. “I make the judgment not only on the design, but the demand of the market,” she told Xinhua. “I give ‘Gone with the wind’ the highest score, as I think it is wearable and marketable.” Yang said.

For this year’s Award, all entrants grouped into three categories — “Formal Attire”, “Office Attire” and “Casual & Jeans-wear”. Totally 11 clothing businesses and young designers strut their creative and marketable collections during the Award.
Other four prizes include “Formal Attire Category Winner”, which is taken by “Heavenly Creatures” from Advantage Creation Company; “Office Attire Category Winner”, won by “Old ladies make me crazy” from Timbee Lo Company; “Casual & Jeans-wear Category Winner” and “Lectra Award for Best Application of Technology” won by “The Muse from Space” from Eternity Fashion Company.


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